First Encounter
I am Yaya.
I work across marketing, digital culture, community and AI-assisted workflows.
My work begins with understanding people: what attracts their attention, what earns their trust, what helps them participate, and what makes them stay.
I combine content, research, user insight and technology to build meaningful digital experiences. Based in the United Kingdom, working across Chinese and international digital cultures.
Mountains Ahead
Different paths.
One way of thinking.
Growth
Building content and community systems through continuous experimentation and iteration.
Content
Turning ideas and information into stories that people find useful and worth sharing.
Research
Using data, context and human behaviour to understand why attention and opinion change.
Technology
Exploring AI-assisted workflows that remove repetition without removing human judgement.
Digital Culture
Examining how platforms, media and technology influence the way people communicate and imagine possibility.
The Flow
Selected Work
Projects organised around problems understood and lessons learned.
Growing Communities
Ripple MIC
From social acquisition to community-led growth — building cross-platform content and user workflows for Chinese-speaking gaming audiences.
Building Trust
Southern Land
Turning content attention into business opportunity — connecting personal branding, audience trust and commercial partnerships.
Connecting People With Technology
Personal Content Ecosystem
Nine years of independent content creation — creating useful content across Chinese social platforms and learning directly from audiences.
Explaining Complexity
Public Opinion Intelligence
Turning public data into contextual insight — monitoring information, analysing emotion and producing accurate reporting for major organisations.
Looking Back
Technology is the medium.
Humanity remains the centre.
I grew up inside digital culture. It showed me a wider world, encouraged me to create and later taught me to question the systems shaping what people see. Today, I remain both optimistic and thoughtful about technology.
Content
Content should create value.
Data
Data requires context to mean anything.
Growth
Growth requires iteration, not a single perfect idea.
Automation
Automation should preserve human judgement, not replace it.
Technology
Technology should expand possibility rather than remove humanity.
My name, Junqing — 峻清 — carries the imagery of mountains and clear water. Mountain represents growth and stability. Water represents time and curiosity.
“Together they became Digital 山水 — a digital landscape where nature, humanity and technology remain in balance.”
Continue the Journey
The landscape continues.
- Work
Problems approached and evidence created.
- Digital Lab
Experiments, automation and unfinished learning.
- Origin
The experiences and questions behind the work.
The landscape remains open.